Text versus html? Of course, sending a text – only message is a message that only contains regular text – you can copy and paste it directly from a Word document or a text editor.

An html document uses html (hyper text markup language) to add features like bold, underline, italicization, and to add images, boxes, and other fancy attributes to your emails.

Generally, in order for your autoresponder to track your email open rate, you need to use html.

However, when using a text – only email, you might find that your email response rates are higher than when you just send out html, although it is harder to pinpoint why, without the tracking features of html.

Why do text – only response rates tend to be higher with text – only emails?

Text only emails look more like personal correspondence, and may be therefore more likely to be read than emails that are using html, and the text emails tend to be able to make it through spam filters a little better.

I generally use both text and html when I send out my emails, although I will occasionally send out an email in text only when I am not interested in seeing an open rate.

One other issue to discuss on the text versus html debate is the use of pictures and graphics, which of course can only be used in html emails. So if you want to include graphics and pictures you need to use html. One word of warning here, though: many of the email providers actually block the pictures or images you put in your emails, so the reader does not see them at all, and in the worst case scenarios, sees where they should be but cannot view the image – which, in my opinion, begins to look sloppy and unprofessional.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1200 articles in print and 9 published ebooks.

Source: www.articlecity.com